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In 2010, Pepsi dropped a global ad that brought together football’s greatest, Messi, Kaká, Drogba, Lampard, and Henry, in one frame. Set to Akon’s “Oh Africa,” the ad celebrated how a simple game could unite people across borders, language, and colour. Created by CLM BBDO Paris, it wasn’t just an ad, it was a cultural moment that captured football’s true soul. Even 15 years later, it reminds us that some campaigns don’t sell products, they sell feelings. Brand: @pepsi Agency: @clmbbdo | Marketin
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