Explore how advocacy advertising influences public opinion on economic, political, and social issues, primarily through ...

The predictive capabilities of AI can be a powerful tool, but the goal of such algorithms is to maximize efficiency, which ...

For years, interactive CTV advertising was the star of industry demos – promising, flashy and mostly theoretical. In 2025, ...

In question is Esperion’s Lipid Lurkers educational campaign, which was launched in July 2024 with support from agency ...

Using AI for different types of marketing content. Generative AI tools such as ChatGPT, Gemini, Jasper, Copy.ai and ...

Facebook isn’t just the social media platform with the highest return on investment for digital marketing. As of 2025, it’s ...

Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.

Coca-Cola has taken another stab at artificial-intelligence-generated holiday ads after last year’s attempts drew criticism from creative professionals over their execution and the technology’s ...

NBA star LeBron James attends a fan meeting during his 2025 China Tour - Chengdu Economic Daily/VCG via Getty Images Some would say postmodernism is ruining the things we love. It’s certainly crept ...

Referring to successful email marketing examples from top brands is one of the fastest ways to spark fresh ideas for your own inbox strategy. The best email marketing examples strive to connect with ...

Some would say postmodernism is ruining the things we love. It’s certainly crept into the offices of ad executives, who now use our goodwill to trick us into watching ad campaigns for mediocre cognac.