Vietnam has issued a decree asking OTT platforms like Netflix as well as YouTube to display a skip button after 5 seconds of ...

Know how blockchain technology is transforming the digital world and the future of advertising. Learn how it combats ad fraud ...

More than one billion users visit TikTok every month, and since its launch in 2016, it's grown to become one of the most ...

Using AI for different types of marketing content. Generative AI tools such as ChatGPT, Gemini, Jasper, Copy.ai and ...

A new year is an opportunity for a fresh start! Everybody is rested after their year-end break and full of enthusiasm and positive expectancy. A good time to review and update the marketing activities ...

Sokal, an automotive digital advertising agency, outlined how to build a successful brand and website during a Society of ...

Prompt marketing invites your audience into the cockpit, sharing not only insights but also the exact prompts, constraints ...

The digital advertising ecosystem has reached a critical inflection point where reactive brand safety measures are no longer ...

The FDA is apparently not charmed by the mischievous “Lipid Lurkers” in an Esperion Therapeutics commercial for ...

If you want to get at the roots of contemporary advertising, you may need to go back about 2,000 years. It was Aristotle who first coined the three artistic proofs that are at heart of rhetoric and ...

In question is Esperion’s Lipid Lurkers educational campaign, which was launched in July 2024 with support from agency ...

Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.