With global financial digitalization accelerating, competition in the financial app market is intensifying. Marketing strategies are evolving rapidly and have become essential for user acquisition and ...

Subscription apps are no longer the scrappy sibling of mobile gaming. They now represent one of the fastest-growing segments in the app economy — but they’re also facing a far more complex growth ...

Your app has already achieved what many never reach; you’ve surpassed the early growth hurdles, secured a reliable user base, and established a foothold ...

A comprehensive look at the 2026 app marketing landscape, with essential tools, platforms, and services for every stage of growth.

The app market in 2026 has never had more opportunity. App commerce is exploding. Subscriptions and in-app payments are now the default business model.

The health and fitness app sector is a burgeoning market, which generated $4.4 billion revenue in 2023 according to our Health & Fitness App report. Over 600 million people access these apps, and use ...

Explore the App Store Marketing map featuring the top platforms and tools to improve visibility, boost rankings, and grow on the app stores.

Ulyana Guseva shares her journey to Head of Advertising Sales at Citymapper and offers advice for women in mobile marketing.

The AI app market is forecast to grow by a compound annual growth rate of 80.7% over the next five years, according to the AI App Report. Chatbots, image editors and media generators are seeing ...

With over 700 million users worldwide, education apps are now a go-to resource for teachers, students and lifelong learners. In 2024, the sector generated over $5 billion according to the Education ...

When users browse the app stores, every visual, color, and word on your app listing tells a story. Whether it is a bold product page, metadata crafted with strategic keyword usage, or screenshots ...

This guide will cover everything from being an app install affiliate marketer, how you stand to profit from getting involved, and how to choose the best app install affiliate programs available. App ...