Boxers or briefs. It’s the age-old question for men. Or it was. Now, Hanes is asking a new question: pouch or no pouch? Today, Hanes is launching its biggest new product in years. It’s called the ...

Building on the brand’s original Ball-ance campaign, Hans is back to show the benefits of X-Temp™ with Starts Cool. Keeps Cool.™ technology WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Hanes, America’s No. 1 ...

Hanes is walking a fine line with the campaign to launch its newest men’s underwear. The Winston-Salem, N.C.-based Hanes, which is the country’s top-selling underwear manufacturer, has just created a ...

Hans is back. This time, the Fabio-esque actor is extolling the virtues of Hanes’ new X-Temp Total Support Pouch, a cooling version of the innovative pouch construction it launched last year. With a ...

Hanes has launched the spot, ‘Kangaroo,’ to celebrate the introduction of the company’s Comfort Flex Fit Boxer Briefs. Inspired by the comfort naturally found in a kangaroo’s pouch and using the tone ...

As far as all-day comfort is concerned, investing in the right pair of underwear is the most outstanding make-or-break factor. For men, especially, always needing to adjust throughout the day is a ...

The brand is also launching a new commercial, “Stay Cool. Stay Supported.” in which Hans, the original Ball-ance guru, continues his search for the very best from his underwear. Hanes X-Temp™ Starts ...