If you love style as much as us, you know how addicting beauty YouTube videos are. Whether it's a haul, makeup tutorial, hair routine or first impressions, so many tips and tricks on makeup, hair and ...

This post is co-authored by Yalda T. Uhls and Becky Pham, a Ph.D. Student at the University of Southern California. Beauty influencers on YouTube, also known as “beauty gurus,” are typically vloggers ...

The model and soon to be business owner uses this Mac eyeshadow in the shade "wedge," and it's on sale now. Hailey uses this Makeup Forever pencil to line her lips in a recent TikTok, but you can use ...