Economic uncertainty has caused marketers to slash their advertising budgets. But consumers are traveling and companies like Booking Holdings and Carnival are boosting ad spend. The travel industry ...

There are many factors that influence our travel decisions. Sure, stunning pictures on Instagram play something of a role. But the leading influencer of travel decision making is not a high-paid ...

As 2025 draws to a close, the UAE’s tourism and digital marketing landscape stands transformed — shaped by record visitor ...

WHY IT RATES: The improvements will give travel advisors more ways to impress clients and grow their business.-Patrick Clarke, TravelPulse Senior Writer Avoya Travel, one of the travel industry's most ...

Google’s travel advertising business (along with the travel marketing vertical in general) could be severely disrupted by the impacts of COVID-19, the disease caused by the new coronavirus. Spending ...

So says the World Travel & Tourism Council (WTTC), which also found that Asia-Pacific is expected to be most heavily impacted with up to 49 million jobs at risk throughout the region, representing a ...

PHOENIX--(BUSINESS WIRE)--Beginning this week, the Arizona Office of Tourism (AOT) debuts a new travel and tourism advertising campaign promoting the Grand Canyon State as a world-class, leisure ...

How can a company find out more about its customer groups and reach travellers online, what expectations do these groups have – and how can a company target customers better with its advertising?

To succeed in a highly competitive environment such as travel, you need to choose an appropriate advertising strategy that correlates with your business’s goals and priorities (without going bust in ...

Should you invest in blog content or email content for your travel brand? Take a look at the factors and benefits of both types of content. Less than five years ago, starting a blog was a huge ...

Travel companies slashed marketing budgets last year as travel in the majority of the world faced an unknown future. Now that the recovery has begun, they need to double down on marketing investment ...

Along with marketers’ heavy investment in digital, the quality of digital advertising continues to improve with more advanced targeting and measurement capabilities. Optimized marketing success ...