A travel insurance supplier has been sanctioned by the advertising watchdog for misleading customers by claiming ‘no age ...

Google is testing new ad formats for attractions, inserting sponsored links in a booking module with multiple advertisers for ...

Engagement volumes (EV) -- the incremental increase in consumers' online interaction with ads in the moments after airing a television advertisement -- continue to surge online in the travel industry.

Consumers are spending, making the travel sector the fastest-growing in digital ad spend. U.S. digital travel sales is forecast to surpass $300 billion for the first time in 2024, while the travel ...

Such a rapid bounce back would ensure that travel ad spend will grow up to six times faster than the ad market as a whole over the period, finally hitting the heady heights of its pre-pandemic ...

Marriott International is launching its first wave of ads from a major marketing overhaul that began a year ago when it hired the agency Wieden+Kennedy New York to reimagine its advertising for its ...

To help American visitors feel more welcome in Canada at time when relations are strained, one local tourism office is playing Canada nice. In a 30-second spot, a tourist shown checking in at a hotel ...

SIOUX FALLS, S.D. (KELO) – Travel South Dakota’s Super Bowl advertisement was seen by over five million people and cost a total of $1.8 million, according to the state’s tourism department. The ad ...

One of the free marketing images available in Delta Vacations' Faces in Travel campaign. Photo Credit: Adobe Stock Delta Vacations is spearheading a new initiative to change the face of travel ...

After two years of lost revenues, travel-focused publishers are eager to maximize a post-pandemic recovery. US travel brands earmarked an expected $4 billion for digital marketing this year, creating ...

Watch out for the quiet ones. Choice didn't run any U.S. national TV ads in 2021 and Virgin Voyages was absent during the first seven months of last year. Yet both brands surged to leadership ...