Why Gen Z men are ditching their Nike Techs for quarter-zip sweaters

Gen Z is sporting a new look, one marked by quarter-zips and matcha lattes. Here's what to know about the 'quarter-zip' ...
Wallpaper*

Nike pushes tech-assisted ways to just do it, from Project Amplify to a Mind Science Department

The sporting giant is seeking new ways of amplifying athletic performance, both physical and mental – meet the Mind Science ...
Fast Company

Nike just created a high-tech shoe that you can control with Siri

Your footwear is about to get a whole lot more interactive. Today, Nike announced the shoe of the future, the Nike Adapt Huarache shoe, which features the company’s “FitAdapt” technology, to let you ...

Drake's NOCTA Champions Future-Tech Fusion With Collaborative CODE 05: The Anomaly Cycle Collection

Drake ’s NOCTA is pushing the boundaries of performance wear with its latest collaboration: CODE 05: The Anomaly Cycle.