If you've ever wondered why you keep making bad choices, the clue might lie in which cues you rely upon when making a decision.

Life is filled with big decisions. Should you move across the country? Start a business? Have a baby? Break up? If you're not sure what to do, Nell Wulfhart has some counterintuitive advice. Don't ...

Today, companies track everything — sales figures, customer behavior, marketing performance — yet one of the most important factors in success often goes unmeasured: the decisions themselves. We ...

Business decision makers sometimes face adversarial priorities when it comes to decision making. In the interest of furthering the business, good decisions must be grounded in research, forethought, ...

Most of the decisions we make are inconsequential. But for those important ones, we need a strategy. On average, you make 700 decisions daily, most of them of little importance. But some decisions are ...

When people tell the story about how AI changed the world, language models will be remembered as an important precursor to what came next: AI agents. Automation and the AI systems that have been ...

You want better for yourself. You’re ready to initiate a big life change because you deserve to be fulfilled and live a better life. One of the things standing in the way of you and “better” is the ...

Have a tough decision to make? You can agonize over pros and cons lists for weeks or months. Or you could just call Nell Wulfhart. In a world is full of delightful, innovative entrepreneurs, Wulfhart ...

These words, from Nelson Mandela, speak volumes about the difficulties we face in the often-fraught process of decision-making. A decision is essentially a choice. Whether that choice involves major, ...

Making decisions is a key function of leadership. Leaders must make complex decisions that affect the lives of their teams, businesses, and communities. Expertise in the fine art of making decisions ...

The ways in which humans can be triggered into making irrational decisions are many and varied. Investors make higher bids for stocks when the sun is shining. If you add paper packaging to a product ...