Friday night at Fenway Park, something unprecedented will happen in the world of sports TV. For the first time in broadcast history, consumer technology will be seamlessly integrated into a live ...
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Pro Sports or College: Where Do Americans Stand?
With college football wrapping up week 2 and the NFL putting the bow on its Week 1, it begs the question: Do Americans prefer professional sports or college sports? A recent CivicScience study of over ...
Nielsen's Big Data + Panel aims to improve audience-measurement accuracy for sports leagues and advertisers. For the first time, streaming platforms must share their audience data for accurate ...
The NCAA approved a rule change on Wednesday that will allow athletes and athletic department staff members to bet on professional sports. Two weeks after the Division I cabinet approved the change, ...
The NCAA moved a step closer Wednesday to allowing athletes and athletic department staff members to bet on professional sports. The Division I Administrative Committee approved the change, which must ...
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