Makeup is shifting away from minimalism in 2026: Bold, fun looks with an emphasis on technique, artistry, and self-expression ...

The "clean girl" is dead, a new citrusy hyperfixation enters the chat and PDRN (a.k.a. salmon sperm) is going global.

As we enter a new year, British Beauty Council CEO and Cosmetics Business columnist, Millie Kendall, reveals the beauty ...

Say goodbye to flawless filters and rigid beauty rules! Pinterest Predicts for the new year heralds an era of authenticity.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Logomania, big silhouettes, Y2K outfits and DIY skin care reigned supreme in the world of style and beauty in 2025 — but it ...

These are the biggest K-beauty nail trends set to dominate your feed in 2026 — including tattoo manis, "syrup nails," and ...

“We expect that 2026 will see a major surge in modernised hanbang (traditional Korean herbal medicine) formulas. We’ll be ...

“Blush had a real moment in 2025, with lots of cool girls in Korea wearing blush high up on their cheeks, right below their ...

Artificial intelligence is moving from our screens to our skincare. Discover how AI beauty trends are redefining personalised ...

Brow- and eye-skimming fringes are making a major statement in 2026. They can be swept to the sides for a curtain bang effect ...

Cosmo chatted with Willow Smith, one of three celebrity faces of Dior Addict, a new line of fragrances (and accompanying lip ...