When developing a detailed annual plan, the biggest pitfall to avoid is not having a defined process. There are a lot of ...

Saryu Nayyar is CEO of Gurucul, a provider of behavioral security analytics technology and a recognized expert in cyber risk management. Generative AI (GenAI) exploded onto the tech scene over the ...

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken ...

Matt Webber is an experienced personal finance writer, researcher, and editor. He has published widely on personal finance, marketing, and the impact of technology on contemporary arts and culture.

Opinions expressed by Entrepreneur contributors are their own. In today’s ever-changing business environment, business owners, entrepreneurs and franchise owners need to be prepared for the unexpected ...

You’re set on becoming a franchisee. You may think it’s time to call a franchisor, tell them you’re interested, and get funding from your local bank, right? Wrong. If you’re considering buying a ...