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Ford, F150 Lightning

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 · 1d · on MSN
Ford scraps fully-electric F-150 Lightning as mounting losses and falling demand hits EV plans
Ford Motor Co. is pivoting away from its once-ambitious electric vehicle plans amid financial losses and waning consumer demand for the vehicles in lieu of investment in more efficient gasoline-engine...

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 · 1d · on MSN
Ford takes $19.5 billion hit as it pulls back on electric vehicle plans, halts F-150 Lightning production
 · 1d · on MSN
Ford cuts electric F-150 Lightning production, takes $19.5B charge in strategic shift
 · 1d
Why Ford took a $19.5 billion EV charge: five key points
Ford Motor announced a $19.5 billion charge on electric-vehicle investments on Monday, the most visible sign to date of the auto industry’s pullback from a technology carmakers wholeheartedly embraced...

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 · 1d
Ford to take $19.5 bn in charges as it overhauls electric vehicle business
 · 1d
Ford’s big bet on EVs didn’t pan out — now it’s pivoting to hybrids and energy storage
2d

Ford pulls the plug on the all-electric F-150 Lightning pickup truck

Ford says it is "following the customer" in discontinuing its large electric pickup, which was well-received but never profitable. Ford will keep the Lightning name alive as a plug-in hybrid.
2d

Ford Kills the All-Electric F-150 as It Rethinks Its EV Ambitions

The move comes as a response to the Trump administration’s waning support for electrification and a weakening consumer market.
New Atlas
17h

700-mile Ford F-150 charts a new course for US electric vehicles

Four years after Ford bravely electrified its best-selling vehicle, the F-150 Lightning pickup, it seemed ready to drop the model owing to slowing demand. Now, it turns out the company's got other plans.
1d

Ford’s $19.5 billion pivot brings hybrids back, keeps F-150 Lightning alive

Ford Motor is keeping the F-150 Lightning, but changing its technology. It plans to add thousands of jobs and enter this new business.
Cars.com
1d

Ford F-150 Lightning Dies as EV, Will Resurrect as Range-Extended EV

Ford says the next generation of the F-150 Lightning pickup truck will transition to a range-extended EV powertrain.
Electrek
2d

Ford reveals next-generation F-150 Lightning EREV, but kills off the EV version

It’s official. The all-electric pickup is dead, but Ford is promising the F-150 Lightning EREV will be “every bit
2don MSN

Ford is scrapping the all-electric F-150 Lightning and other big EVs amid a scramble to find a winning electric formula that will cost $19.5 billion

The operating reality has changed, and we are redeploying capital into higher-return growth opportunities,” Ford CEO Jim Farley said.

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Ford
F-150 Lightning
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